How can organizations identify leadership potential beyond self-assessment and traditional assessment tools? The challenge is to understand how talent actually responds to uncertainty, complexity and unexpected change.

Participants face realistic decision-based scenarios that challenge established patterns and reveal responses to uncertainty, pressure and change. The Experience explores capabilities related to Transformative Leadership and Antifragility

Behavioural data is transformed into measurable insights, highlighting strengths, development areas and different decision profiles.

How can pharmacists promote therapeutic adherence when time is limited and providing accurate information is not enough? The challenge is to combine clinical rigour with relational skills, building trust and understanding individual barriers to adherence.

The pharmacist interacts with a realistic virtual patient receiving statin therapy. The conversation evolves dynamically based on the pharmacist’s choices and communication approach, revealing the ability to integrate clinical protocols, active listening and patient relationships.

Clinical and behavioural evidence is transformed into measurable insights, highlighting strengths and development areas in patient relationships and therapeutic adherence.

How can organizations understand whether their stated values are truly reflected in leadership behaviours? The challenge is to move beyond declared principles and observe how values translate into decisions and relationships.

Leaders face realistic immersive situations where values, relationships and decisions come into play. The Experience makes observable how organizational principles translate into behaviour when choices become complex.

Behavioural evidence is transformed into measurable insights, highlighting alignment, strengths and development areas at both individual and organizational level.

ALS requires early recognition, continuity and coordination across different healthcare professionals. The challenge is to overcome fragmented information and build truly multidisciplinary care throughout the patient journey.

A multiplayer immersive environment brings the care team together around a virtual patient. Professionals navigate the evolving patient journey together, integrating different clinical perspectives and coordinating decisions and relevant information.

Team interactions are transformed into measurable insights, revealing strengths and development areas in multidisciplinary collaboration and decision-making.

What do different generations really expect from work — and how should organisations respond? Traditional research often captures what people say they value. The challenge is to understand what they actually prioritise when choices have to be made.

Through a short mobile simulation, participants make workplace-related decisions involving different people, needs and organisational constraints. Their choices reveal how individual expectations interact with organisational priorities.

Behavioural evidence is transformed into differentiated decision profiles, providing a richer understanding of how people approach workplace choices.

The same sales approach does not work with every customer. The challenge is to recognize different priorities, expectations and decision styles, adapting the conversation without compromising commercial effectiveness or long-term trust.

In an interactive simulation, sales representatives engage with different pharmacist profiles. The conversation evolves according to their choices, revealing their ability to understand the customer and effectively adapt their commercial approach.

Behavioural evidence is transformed into measurable insights, highlighting strengths, development areas and different commercial interaction styles.

Insurance professionals operate in an increasingly complex environment, where customers differ in needs, expectations, financial awareness and attitudes towards risk. The challenge is to move beyond product-driven conversations and provide advice that is both commercially effective and genuinely relevant to the individual customer

Professionals engage with realistic customer profiles presenting different needs, attitudes and levels of risk awareness. Through an interactive conversation, they must understand what matters to the customer, identify explicit and latent needs, manage doubts and resistance, and progressively build a recommendation that is coherent with the customer’s situation.

Interactions are transformed into measurable behavioural insights, highlighting different advisory patterns and opportunities to strengthen customer-centric decision making.

How objective are our decisions when evaluating other people? Even when inclusionis consciously valued, automatic associations and stereotypes can influence attention, interpretation and judgement.

Participants enter an immersive professional interaction in which selected identity cues arealtered. The Experience creates a powerful contrast between consciouse valuation and the subtle mechanisms that may influence decision making.

Decision patterns and behavioural responses can be analysed to reveal how potentially irrelevant cues enter the evaluation process — without reducing participants to a simple “biased/not biased” label.

How do you build trust when the customer cannot see you? In remote interactions, voice and conversation need to convey competence, clarity andconfidence within minutes while adapting to different customer needs and situations.

Through short conversational simulations, professionals interact with realistic virtual customers across different digital banking situations. The Experience allows them to experiment with different approaches and develop more effective, relevant and trust-building conversations.

Interactions are transformed into measurable behavioural insights, highlighting strengths and development opportunities in conversational effectiveness and customer relationships.

As community pharmacies expand their role in healthcare services, technical competence remains essential but is no longer sufficient. The challenge is to integrate protocols, patient interaction and process quality into a consistent and effective service experience.

In a realistic immersive environment, pharmacists face different situations across the patient journey, interacting with virtual patients and making decisionsthat influence the overall quality of service delivery.

Interactions generate behavioural evidence that helps reveal how professional competence, patient interaction and operational decisions contribute to the overall quality of the patient experience.

How can a pharmacy network ensure consistent professional standards across hundreds or thousands of professionals? The challenge was to move beyond knowledge-based training and understand how professional knowledge and protocols translate into effective behaviour and consistent performance in practice.

Pharmacists engage in realistic interactions with virtual patients, applying professional knowledge and protocols across different situations. The Experience makes the transition from knowledge to performance observable.

Individual and aggregated behavioural evidence helps identify performance patterns, areas for improvement and development priorities, turning the learning experience into actionable organizational insight.

How can professional learning remain engaging and effective over time, especially when it needs to scale across networks of pharmacists?
Product and protocol knowledge is essential, but effective advice starts with understanding the person and the need they are actually expressing. The challenge is to enable continuous practice that turns professional knowledge into effective and appropriate customer interactions. The challengeis to move beyond episodic training by connecting knowledge reinforcement, continuous practice and professional engagement within an experience that fits naturally into everyday work.

Through short mobile simulations, pharmacists interact with different virtual customers and navigate realistic counselling situations. Each interaction requires them to understand the customer’s needs and turn professional knowledge into advice that is relevant to the situation. The simulations are complemented by multimedia content, in-depth resources, quizzes and interactive activities, creating a continuous and varied learning experience designed to sustain engagement over time.

Interactions generate evidence that helps reveal how the ability to apply professional knowledge and protocols evolves across different counselling situations, at both individual and aggregate level.

Category Management in specialized retail cannot always rely on standardized planograms. Individual stores operate within different competitive, economic and local market conditions. Category decisions are often made by combining market data, business indicators and professional experience, while the impact of different choices becomes fully visible only once they reach the store. The challenge is to explore alternative decisions before implementation, in a realistic but controlled environment.

An immersive 3D retail environment recreates realistic category and merchandising scenarios where participants can explore alternative choices involving assortment, product placement, facings and shelf configuration. Business and market information becomes part of the decision context, allowing different options to be explored without intervening in the real store.

The Experience connects quantitative information with the way managers interpret and use it in context. Rather than providing a predefined “right answer”, it creates the conditions to compare decision alternatives and understand how different choices may shape retail performance.

How can Beauty & Derma brands ensure that product expertise becomes a high-quality and truly personalised advisory experience at the pharmacy counter? Knowing a solution is not enough. Professionals need to understand the person, uncover needs and priorities, and translate knowledge into relevant value for each individual customer.

Within an immersive retail environment, professionals interact with virtual customers presenting different needs. Conversation, exploration and product interaction turn product knowledge into a realistic advisory experience.

Interactions generate evidence of different advisory styles, revealing strengths and development opportunities in needs discovery, value communication and trust building.

Technical performance alone does not determine whether a technology is effective. The real question is whether people perceive, interpret and use it as intended, and whether the solution actually supports the behaviours it was designed to enable.

Behavioural research and applied neuroscience make it possible to observe human–technology interaction in realistic situations, combining what users say with behavioural and neuro-physiological evidence.

Evidence from human responses helps organisations understand attention, perception and behaviour, transforming them into evidence-based inputs for innovation and design.

New stores, spaces and experience concepts often require significant investment before their actual impact on people can be observed.
How can organisations test critical design choices before physical implementation?

Concepts and environments can be recreated as realistic immersive scenarios, allowing people to explore and interact with them before they are physically built.

Alternative concepts can be compared through evidence related to attention, engagement, behaviour and customer experience, moving beyond stated preferences alone - as in traditional research methods.