ABOUT 3F-LAB
We combine human insight and technology
to shape a better future of work
A team of neuroscientists, technologists and strategists passionate about unlocking human potential
Neuroimmersive™ Platforms
Ten years of innovation
One purpose: understanding and improving human decisions
2017
Immersive
Learning
First VR simulations for pharmacy training
2018
Behavioural
Assessment
Measuring behaviours & soft skills in immersive contexts
2019
Conversational
Avatars
Natural interaction with emotionally intelligent avatars
2020
Emotional
Intelligence
AI and emotional intelligence to understand human responses and foster engagement.
2022
Decision
Analytics
AI-powered analytics for decision quality and performance
2023
Multiplayer
Collaboration
Collaborative simulations for teamwork and leadership development
2026
NeuroDecision™
Platform
The integrated platform for Human Decision Intelligence
Every project has contributed to the evolution of the NeuroDecision™ Platform.
10+
Industries
20+
Organizations
15.000+
Professionals Involved
Millions
Interactions analyzed
Proven Impact
Performance & Engagement
Recognised
innovation
A decade of award-winning neuroimmersive AI solutions for healthcare and enterprise transformation
Pioneering immersive
training solutions
Human-centred impact at scale
AI-powered behavioural intelligence
Measurable results.
Recognised value
2017
Special Prize for innovative digital Training
ESTE - Persone & Conoscenze
2017
About Pharma Digital Awards - PhAN Practice System
Pharmacist Continuing Education
2018
About Pharma Digital Awards - VR4PharmaLab
Pharmacist Continuing Education
2019
About Pharma Digital Awards - VR4MMGdoctor
Top 5 Award - Pharmacist Education
2021
About Pharma Digital Awards - VR4Services
Top 5 Award - Pharmacist Education
2023
About Pharma Digital Awards - VR4SLA
Top 6 Award - Physician Education
2025
Training Excellence Award PHIT Pharma & Sales
2nd Prize – AIF Award | Digital & New Tech
2026
About Pharma Digital Awards - AI Section
Digital Health Innovation
3F Logo White
Where innovation takes shape
Our headquarters in the heart of Milan
LEGAL OFFICE
Via G.Boccaccio, 7
20123 Milano (MI), Italy
OPERATIONAL OFFICE
Viale E.Forlanini, 23
20134 Milano (MI), Italy
3f-lab
info@3f-lab.com
www.3f-lab.com
CENTRAL LOCATION 
In the heart of Milan
METRO ACCESS
M4 Repetti
5 min. walk
NEAR AIRPORT
Milano Linate
10 min. drive
EXCELLENT CONNECTIONS
Highways and public transport
CONTACT FORM
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