AI
NEUROSCIENCE
DECISION INTELLIGENCE
Human Decisions
Measured Differently
AI-powered Neuroimmersive™ Method for behavioural assessment, immersive learning and measurable human performance improvement.
OUR METHOD
Understanding behaviour before changing behaviour
The NeuroDecision Method combines neuroscience, immersive solution and AI to reveal unconscious drivers and transform them into measurable, repeatable and scalable skills
Our Neuro Immersive™ Method
Understanding behaviour
before changing behaviour
before changing behaviour
Our method combines neuroscience, immersive simulations and AI to reveal unconcious drivers and transform them into measurable, repeatable and scalable skills
Neuroscience-based
Behavioural understanding
Immersive simulation
AI-powered analytics
Scalable transformation
OUR INDUSTRIES
One method
Multiple industries
Multiple industries
We partner with organizations across sectors to elevate human performance where decisions matter most
Our platform
Endless applications
Healthcare
Pharma
Finance & Insurance
Corporate & HR
Education & Training
Public sector & Policy
One platform. Multiple industries.
Human insight that drives real-world impact
Human insight that drives real-world impact
OUR SOLUTIONS
Neuro
Immersive
solutions for
real impact
Immersive
solutions for
real impact
From simulation to measurement, our solutions develop decision skills, reduce risk and accelerate performance
NeuroImmersive™ Solutions
From insight to impact
Our solutions turn behavioural insights into measurable outcomes across the entire decision-making process
Simulate
Measure
Analyze
Improve
OUR CASES
Real organizations
Measurable results
Measurable results
Proven impact across pharma, financial services, insurance, healthcare and beyond
OUR SCIENCE
Grounded in science
Designed for impact
Designed for impact
Our approach is backend by neuroscience,
cognitive science and behavioural research
cognitive science and behavioural research
Grounded in science
Designed for impact
Designed for impact
Our approach is backend by neuroscience, cognitive science and behavioural research
Neuroscience-based
Behavioural understanding
Immersive simulation
AI-powered analytics
Scalable transformation
ABOUT 3F-Lab
We combine human insight and technology to shape a better future of work
A team of neuroscientists, technologists and strategists passionate about unlocking human potential
Evolution of the
Neuroimmersive™ Platforms
Ten years of innovation. One purpose:
understanding and improving human decisions
understanding and improving human decisions
2017
Immersive Learning
First VR simulations for pharmacy training
2018
Behavioural
Assessment
Assessment
Measuring behaviours & soft skills in immersive context
2019
Conversational
Avatars
Avatars
Natural interaction with emotionally intelligent avatars
2020
Emotional
Intelligence
Intelligence
Emotional AI to detect understand and activate engagement
2022
Decision
Analytics
Analytics
AI-powered analytics for decision quality and performance
2023
Multiplayer
Collaboration
Collaboration
Collaborative simulations for teamwork and leadership development
2026
NeuroDecision
Platform
Platform
Collaborative simulations for teamwork and leadership development
15+
Industries
50+
Organziations
20.000
Professionals Tranied
Millions
interactions analyzed
Proven Impact
Performance & Engagement
Recognised
innovation
innovation
A decade of award-winning neuroimmersive AI solutions for healthcare and enterprise transformation
Pioneering immersive
training solutions
training solutions
Human-center impact at scale
AI-powered behavioural ntelligence
Measurable results.
Recognised value
Recognised value
2017
Special Prize for innovative digital Training
ESTE - Persone & Conoscenze
2017
About Pharma Digital Awards - PhAN Practice System
Aggiornamento Farmacie
2018
About Pharma Digital Awards - VR4PharmaLab
Aggiornamento Farmacisti
2019
About Pharma Digital Awards - VR4MMGdoctor
Top 5 Award - Aggiornamento Farmacisti
2021
About Pharma Digital Awards - VR4Services
Top 5 Award - Aggiornamento Farmacisti
2023
About Pharma Digital Awards - VR4SLA
Top 6 Award - Aggiornamento Formazione Medici
2025
Training Excellence Award PHIT Pharma & Sales
2° Premio AIF - Area Digitale e Nuove Tecnologie
2026
About Pharma Digital Awards - AI Section
Innovazione in Sanità Digitale
Where innovation takes shape
Our headquarters in the heart of Milan
LEGAL OFFICE
Via G.Boccaccio, 7
20123 Milano (MI), Italy
20123 Milano (MI), Italy
OPERATIONAL OFFICE
Viale E.Forlanini, 23
20124 Milano (MI), Italy
20124 Milano (MI), Italy
CONTACT FORM
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